The Impact of Marijuana Use :: Interview Essays

The Impact of Marijuana Use I conducted each of the following interviews. I obtained verbal consent from the individuals and informed them that their confidentiality would be completely protected. To insure their confidentiality is protected I am using pseudonyms for the individuals interviewed. They were also informed that they could stop the interview at any time with no questions asked and there would be no penalty of any kind if they chose to do so. Interview number 1; female, 47 years old, Africa Board Question (Q): Why do you use? Answer (A): (There is a long pause) †¦it's hard to put into words. I like it obviously, it seems to keep me centered and focused. (Q): What do you get out of it? (A): It is a solitary thing more than a group thing so it is not social, it's not a party thing. I like the quiet, and the focusing. (Q): How long have you used? (A): On and off since I was a teenager. (Q): What are the positives of using? (A): The focusing, it seems like my creativity is increased, and I like getting in touch with nature. (Q): What are the negatives of using? (A): Society's attitude, it seems like there is a lot of judgment placed on marijuana that is not necessarily fair or accurate. (Q): Why do you think society has a particular attitude towards marijuana? (A):I think because of the 1960s when people were experimenting with lots of drugs, people were dropping out of school. The establishment did not like people thinking for themselves so they medicated people with television and propaganda that inaccurately portrays marijuana. (Q): Do you feel addicted? (A) No because there have been times where I haven't smoked. When I went to Mexico I didn't use, it's not worth the risk, not worth jail time. I quit when I was pregnant and sometimes I just don't feel like using. Interview Number 2; female, 29 years old, Jasmine Grant (Q): Why do you use? (A): I don't anymore. It was a social thing. All of my friends were doing it so I thought "why not". (Q): What do you get out of it? (A): It made me feel accepted, not just because of peer pressure but also because my words seemed to flow better and I felt less self-conscious. I liked the way it took the edge off reality. It numbed a small piece of me and allowed me to relax. (Q): How long have you used?

Narrative Structures in Zadie Smiths White Teeth and Toni Morrisons B

Narrative Structures in Zadie Smith's White Teeth and Toni Morrison's Beloved The novels 'White Teeth' by Zadie Smith and 'Beloved' by Toni Morrison both explore many different issues. However, a principle theme that appears to be common in both is the way in which the past influences the present profoundly and both authors use the narrative structures of the books to present this idea to the reader. The exploration of the relationships between characters through time, the past haunting the present and the way in which history and culture is revealed through the past are important devices used to show the emotions and further the plot. Each author does this in a very different way though and this is the power of the narrative structure and the way in which it can be used in a variety of different manners in order to achieve a similar effect. The narrative structure of 'White Teeth' is very logical. The novel is divided decisively into sections in order to present the reader with the emotions and views of the main characters. The four sections 'Archie 1974, 1945', 'Samad 1984, 1857', 'Irie 1990, 1907' and 'Magid, Millat and Marcus 1992, 1999' provide the reader with a clear cut structure to the novel, with the past and present accurately intertwined. The separate 'books' in the novel help the reader to understand how each character feels about the others, and therefore explores their relationships between time. The main example of this is the fact the Archie and Samad have been best friends since the Second World War. However, their friendship is based on a lie that Archie killed a Nazi scientist who was helping to develop the Master Race. The separate books help the reader to understand this and the... ... way in which mistakes and horrific events can consume the mind. Two novels, which primarily appear to be about the struggle of races and racism in society are in fact also about the importance of time. Smith writes at the beginning of the novel: 'What's past is prologue' from 'The Tempest' perhaps suggesting that the novel is in fact based upon the idea that the past and the present are essentially intertwined and play an important role in modern day life. The way in which the past can haunt the present, have a negative and positive influence on the way in which characters react and the plot develops in both 'White Teeth' and 'Beloved'. It is an essential element of both novels which helps to create a layered structure and give depth to the plot so that the events of the present have a past: a basis which creates a more profound effect of the reader.

International Coffee Market Essay

Due to the international coffee bean price significantly fluctuate from 1996 to 2009, the global coffee also has same change between this year. This paper will look at changes on global coffee market based on five parts. First of all, describing several reasons cause variation of global coffee market. The second part will illustrate market structure of international coffee industry. Then, based on coffee market structure, explaining which strategy they are using and reason of coffee companies choosing these strategies. Furthermore, indicating the cost and benefit of strategy used by coffee companies. Finally, this paper would focus on the relationship between macroeconomic changing and coffee industry. Since global economic dramatically growing, there are three events effect coffee bean price in terms of new planting supplies, increasingly less coffee famers planting coffee beans and establishing new coffee market. Due to outstanding coffee beans productive capacity in Vietnam and Brazil, there are 113 million bags for supply and 106 million bags for demand, it is 40 million bags bean as a gap between demand and supply in 2002(John, 2010:37). As a support, John (2010:36) stated that when a or more than one crucial of supply change (except price events), the whole supple curve will shift. It is indicated by figure 1 in the appendix which shows S1 shift to S2, contributed by new significant supply (Vietnam and Brazil). As a result, whole coffee bean market get a new equilibrium point at e2 which has lower price in Pe2 and higher quantity in Qe2, comparing with e1. However, John (2010:36) also clam that most of coffee market workforce worked in poor financial circumstances that living as debt, and others abandon their land and property in farmland to migrated into city. Otherwise, lots of farmers in order to chasing higher profits by quit coffee industry, especially, Vietnamese famers instead growing coffee bean to illegal substances—coca. It is obviously decrease capacity of coffee bean production. Finally, some research reported that the annual GDP growth rate of China was approximately in 8%, which means Chinese disposable incomes increase steady from 1980. Consequently, with improvement of life style in China, the demand curve of international coffee production is shift (from D1 to D2). In that case, new equilibrium point move from e2 to e3 (figure 2). It is clear that price of global coffee bean price would be influenced by establish new market which mean other alternative factor of demand except price would shift demand curve, and equilibrium point would move into new position(John, 2010:36). The international coffee market is leaded by several roaster coffee firms which are classified as oligopoly Over half of international coffee productions are dominated by 4 firms: Kraft, Nestle, Procter and Gamble (John 2010:37), this market structure is named as oligopoly which include two main features. One of the main feature is, in oligopoly the dominated firms establish various barriers for preventing new firms entrance. In this case, new coffee roaster firms are tough to participate in this industry, because most percentage of coffee productions processing, which include processing line and coffee manufacturing technology, and coffee bean import or export market are under dominated firm control. However another feature is each of firms in oligopoly structure is compete with their rivals in changing price, adverting strategy and target market. This is supported by John(2010:136) who argued that anticipating rivals reaction is very essential and crucial for oligopolist adjusting their action. In the oligopoly coffee roaster firms, it is lack of competitor in this industry. Thus, these multinationals could influence merchandise of coffee in supermarket or retail coffee shop. In this case, these firms are easy making price of each coffee production, even price of global coffee bean is fluctuated during these decades. This is followed by an explanation, John (2010:37) argued when a consumer purchased a $3 regular cup of coffee, it is only include 25 cents cost of coffee bean. Most of consumer’s payments of coffee contained wages of staff, overheads and advertising expenses plus enormous profit earned by coffee roaster companies. In economic theory, firms could maximise profit when marginal cost (MC) equal to marginal revenue (MR). As result of price leader firms control the market average price, these firms could sell goods in a higher price but same quantity, in that case, oligopoly firm could earn more profit. However, in a non-collusive oligopoly situation which means evens few firms dominated the coffee market, each of rivals changing merchandise price and market strategy could significant influence other firms decision. This firm’s choice of strategy is known as game theory which is described by table 1 (John 2010:141). In today international coffee market, these coffee roaster multinational always alter their price or marketing strategy to attracting more consumers prefer to their brand or products. Otherwise, optimal strategy could beat other main competitors in international coffee market. This is followed by an example, Bhaskar (2009) indicated that Starbucks implemented a well-integrated marketing program that would utilize a marketing mix 4P (product, price, place, and promotion) that would satisfy the needs and wants of its target market. Especially, Paul (2009) reported that Starbuck recently offer $1 per bottomless in 8 oz, with unlimited refills to emphasizing Starbucks’ products with less price cost but higher value in normal business and social performance. Utilisation of these aggressive strategies Starbucks attract increasingly customers from other rivals and earn massive profit to becoming a multinational in global coffee market. Whereas, as game theory shows that both Starbucks and other competitor could not maximise profit for each parts. Furthermore, this competition between these firms could increase average cost in entire coffee market, as a result, profit of whole coffee industry would drop in a long term. In macroeconomic, the international coffee market contributed into two parts: unemployment and income. Householders willing to purchase more quantities than before due to disposable income increasing, when entire economic growth steady. Consequently, huge profit of coffee market is created by increasingly customer consumption. After that ratio of employment is growth, because coffee companies improve product capacity to content vast householders demand of consuming coffee in daily life. However, the rate of employment and disposable income of householders would decline, when the recession is coming. It is clear that relationship of householders and coffee industry could describe as a circular flow, each of these two parties influence to both sides in a significant effect in macroeconomic environment. To sum up, this essay has analyse a brief overview of alternative in nternational coffee market in five fields: firstly, the several direct reason of global coffee market. Secondly, it argued coffee market as a type of non- collusion oligopoly which using aggressive price and marketing strategy in coffee market. Furthermore, this paper also illustrates benefit and cost due to this strategy is used by dominated firm. Finally, the effect of macroeconomic in coffee industry is like a circular flow, which means coffee industry and householders could influence and relate to each other.

Oil/Gas Pipelines: Opportunities and Challenges

Oil has become the most in-demand product in the world. It has become the center of round-table discussions, and never that a single day passed without it being on the news. Decrease in its supply could mean the downfall of nations, especially the industrialized ones. This was evident in three world oil crises in 1973, 1979, and a brief one in 1990, which reversed the flow of money, making the oil-producing countries in the Middle East the vital force that could change the direction of the future of the world. Their cut-offs in production led to the creation of policies and rules on consumption, saving, and independence from oil.A nation, controlling the production, selling, and over-all management of oil, is assured of a significant posting in any field of the world’s lifestyle, but most importantly in politics and economics (Tanter, 2007). To become something like this, a nation should invest in ways on how to transport oil from its sources to its consumers, like the creatio n of networks of pipelines.Research and development projects have been carried out and continuously be done to meet the challenges in connection with oil and gas pipelines. One of these is the continuing drive to discover more oil and gas reserves locked under the earth or offshore. There are still many places in the planet that need to be explored. Even the most extreme environments should be included, like what they did to the North Sea.Designing and manufacturing pipes will still emerge as one of the important factors in the realm of oil and gas pipelines. Through the years, designs have been continuously improved to accommodate several factors like environment, and the nature of oil and gas. Researchers now consider the direct relationship of the size of the diameter of the pipe with the flow capacity of the product. Moreover, they also examine the expansion and contraction of pipes during the transportation of oil and gas due to significant temperature change, which could resul t to cracks, collapse tensions, and other similar effects. Materials will continuously be tested to determine the best for pipes. Though steel is already being used, improvements are still being done to test durability. Stresses and fractures, especially offshore projects, should be accounted for to minimize the percentage of failure. Cathodic protection against corrosion should be upheld to the highest level to assure the survivability of the pipes throughout the project.Terrorism attacks on pipelines will remain one of the most feared human phenomena. This is due to the fact that whenever pipelines are bombed or attacked, industries are affected. With this, countries should strengthen their monitoring schemes to ensure the safety and zero attack on their pipelines.Keeping with the laws of nature and environment also poses great challenge to companies engaged in oil and gas pipelines. Discovery of new sites for extraction will always encounter similar scenario with the trans-Alaska crude pipeline project, which was delayed for nine years, because the construction of pipelines was attached to environmental issues (Kennedy, 1993). Environmentalists will still be around the corner to watch the movements of oil companies.A greater challenge is on the side of politics and regulation. Better policies and laws covering the construction of pipelines, and transportation of oil and gas should be enacted to cover threats and possible failure-causing movements, especially in explorations crossing two different countries. Faster approval of laws should be done to maximize the economic potentials of the discovered oil and gas reserves.The greatest challenge could be the offering of affordable price of pipelined products to consumers. Companies must take note that the advancements they make with pipe designs and manufacturing, and the entire pipeline construction and transportation project, should go at par with the purchasing power of consumers, who are directly affected b y any oil price hike.Since the drilling of the first commercial oil well in 1859 in Pennsylvania, the evolution of pipelines has gone a long way, though remaining as the most economical way (Kennedy, 1993). Oil and gas pipelines are efficient, using only 4% of the energy content of the transported product. This is far better in comparison with other modes of transportation like water, rail, and trucks (Dykesteen & Frantzen, 1991).Higher levels of technology give way for the development of better pipes and more sophisticated pipeline networks. These could yield higher efficiency rate and better service for the people, who basically need the product in their everyday living.The construction of country’s own pipelines could spell independence from importing oil and gas from foreign countries. This could also alleviate problems on oil crisis, and cut-off on importation rate. This could consequently clip the country to economic prosperity because of the removal of the burdens of o il importation.Pipelines transport oil, and natural gas from extracting wells located in the different parts of the globe, including the most hostile areas like Alaska and Siberia. These products are then refined, and prepared for consumption by all citizens in all corners of the world. These products when properly used could continuously fuel the economic progress of any country involved with it.References:CBC News Online. 2006. The price of oil – in context. Retrieved 29 June 2007. http://www.cbc.ca/news/background/oil/.Dykesteen, E & K Frantzen. 1991. Multiphase Fraction Meter Developed and Field Tested. Oil & Gas Journal. 18 February 1991: 50.Kennedy, JL. 1993. Oil And Gas Pipeline Fundamentals. 2nd ed. Oklahoma: PennWell Books.Tanter, R. 2007. Pipeline Politics: Oil, Gas and the US Interest in Afghanistan. Znet. Retrieved 29 June 2007. http://www.zmag.org/tanteroil.htm.Tobin, J. 2006. Additions on the Capacity of the US Natural Gas Pipeline Network: 2005. Energy Informat ion Administration, Office of Oil and Gas. Retrieved 29 June 2007. http://www.eia.doe.gov/pub/oil_gas/natural_gas/feature_articles/2006/ngpipeline/ngpipeline.pdf.

Netflix Case Analysis

Case Analysis: Netflix. com, Inc k JAVK Consulting Company 6/14/2011 600 Civic Center Dr Detroit, MI 48226 Dear Mr. Hastings, Our company JAVK Consulting has examined the Netflix customer model and looked into the company’s five year financial future. We have analyzed Netflix with a scope of entering a rocky internet based company marketplace and seeing success in the future. The company currently is pumping lots of money into marketing strategy in order to growth their customer base and is in turn facing financial troubles while they approach their initial public offering stage.As you read through our analysis of Netflix you will find our company’s thought on your financial performance so far, look into a subscriber model and correlated cash flows, and develop an idea of financing solutions to manage growth. While more users are using mainstream technology such as DVD players, video game consoles, laptops, combined along with high-speed internet the creates a growing e nvironment for a consumers wanting entertainment at their joysticks and fingertips. Our aspiration is for Netflix to have a successful run at an IPO if chosen and manage their customer growth along the way for long term success.Thank you for the chance to help your business thrive. We hope you agree with our financial outlook of Netflix and make a decision that catapults your company into financial success. Sincerely, JAVK Consulting Group Problem Statement: Based on Initial discussion and evaluation, we understand that the launch of Initial Public Offering (IPO) is critical and needs to be evaluated if the company should go forward with the offering, as a result of number of internet companies have been forced to withdraw their IPOs due to market down turn.Secondly the need to show positive cash flows within a twelve month horizon in order to have a successful offering. Third to suggest modifications that would improve the company’s projected cash flows given the fact that t he revenues were doubling every six months. One of the most critical points of success for Netflix depended on the company’s ability to manage and sustain their triple-digit growth into the foreseeable future. Analysis: Technology is continuously facing rapid change which gives a company such as Netflix an exclusive opportunity for a first mover advantage in a new market.The Netflix product is one that can ship easily and cost effectively or be received directly to internet connections worldwide. The definite increase in internet and console users is creating a consumer demand for entertainment that Netflix can fill. This versatile product paired with emerging technology has led to rapid growth for the Netflix Company. The basic elements of Netflix core products give them an advantage over brick and mortar stores such as Blockbuster as Netflix offers a more personalized movie experience, the same new titles, all along with no time restrictions or late fees.As part of this lon g term objective Netflix’s goal is to grow its customer base and retain users of free trial software. The goal of the free software is to have a positive acquisition rate of free trial users after a month of free service and retain them into the long run future. After retention, the goal of Netflix is to withhold those customers into the long term future by tailoring the Netflix product in a unique way to each customer. Netflix does this by adapting their website interactions for each customer based off of their viewing history and preferences using a unique personal movie finder service.By offering this personalized service video users can find movies they would enjoy and possibly use the Netflix mail service. Theoretically speaking, Netflix performance to date has been positive (although the company has been incurring loss year over year) considering the high operating expenses for the initial years of a new business is common as most businesses make it or break it in their first 2-3 years which seems to be a normal trend considering this industry where the fixed assets increase year over year and the revenue generated on the fixed assets could drastically diminish based on user preference.Netflix has an extremely high growth rate for their revenues as they are doubling every six months. While revenues are doubling in the last year sales and marketing expenses have gone up more than three times. The main objective now is to make sure that after an initial public offering Netflix will continue to create positive cash flows. We believe that Netflix has chosen the subscriber model to forecast its cash flow requirements because it is the most precise representation of how the company receives cash on a monthly basis.Netflix at its core is in the movie rental industry, the only cash inflows received are from subscribers that pay monthly subscription fees. The basic elements of the subscriber model are monthly subscribers, subscription fees, and movie usage including movies rented and shipping costs. Based on these elements costs and revenues can be narrowed down and correlated to individual aspects of the model and accurate cash flows can be formed in order to predict future profitability. The subscriber model is fitting for Netflix for these reasons as subscribers are essentially their only cash inflows.Exhibit A, illustrates the subscribe model premise. In our analysis, we used the subscriber model to forecast future cash flows. This allows us to see potential revenues month to month based on the initial subscriber rate and percentage, while incorporating the cost to your company for each additional subscriber. We have forecasted potential cash flows as well as revenues for the next five years (Exhibit D & Exhibit E). This gives us an idea of where we are going and how we will get there. Currently it costs your company $106. 58(Exhibit B) for the first month of a free trial customer.This cost is offset by paid subscribers and can b e considered a marketing expense. Every month each paid subscriber earns you on average $5. 82 (Exhibit B) in revenue. Netflix should continue trying to obtain new subscribers since there is a positive cash inflow for those customers after a weighted average is formed. Based on the weighted average of customers who stay with Netflix and those that leave there is a positive NPV based on the retention percentages. There are three basic types of customers for Netflix, one month trail exiting users, six month exiting users, and over five year users.Based off the retention ratios after one month 70% of customers from the free trail stay with Netflix, after that first month 42% of the original 70% stay for six months and 28% stay longer than six months (we have assumed it to be of at least 5 years and above). If a customer leaves after one month of free service your company would suffer a loss of $19. 26 (Exhibit B) given the fact that the initial purchase ($98. 28) of DVD(s) can be reuse d ($88. 45) for the other new subscribers by purchasing an incremental of 2 DVD(s) which move to the back catalogue as they become obsolete.Netflix can convert and retain those customers for six months they generate $1. 21(Exhibit B) of cash inflow for each customer. If the cash flow from acquiring new subscribers was negative we would advise your company to take an alternate route for generating cash flows. If your company continues with current business, retaining 28% of initial customers at least 5 years and above, the net present value of your corporation will be $65,851,642 (Exhibit E) based on certain assumption listed in Exhibit E.This NPV of your company after 5 years is based on the weighted average NPV percentages that we determined for each of the three customer categories; one month subscribers, six month subscribers and five year subscribers. Over sixty five million as a NPV is a glamorous number to project but it requires your company to retain the current customer ret ention ratios over the three timeline increments (Exhibit C). If these retention ratios are held strong then we have determined the weighted NPV per subscriber would be $34. 34 (Exhibit C).While this number is far from over sixty five million dollars over the five year time retention span it grows to be exactly that. Conclusion/Recommendation: Based on our analysis we have come up with some solutions to improve your overall cash flows and strengthen the financial health of your company. These solutions are not far from the product that Netflix currently offers so making the changes would not place a large burden on costs. Also, the changes will offer a more customer focused and interactive experience with the Netflix product.Initially your first goal should be to increase the retention rate of potential new trial subscribers. Given that internet users are increasing year over year, we recommend that your company consider online video streaming (video on demand) which will be an out of the box approach. Using the online media streaming can help your company to cut down on sales and advertising cost. Secondly with introduction of online streaming reduce the membership fees to 75% of the current rates which will help you increase customer retention rates.Third, promote revenue sharing which can help increase you marketing base while cutting your expenses. Forth is to promote referral bonus (can vary based on number of referrals provided) which can help you boost your sales through you existing customer base and in return reduce your operational expenses. Lastly to reduce the trial period to 2 weeks (if done by Mail only) and this will result in increase of NPV of Netflix by $25. 8 million (increase of NPV/subscriber from 34. 34 to 44. 10). Netflix is becoming even more personalized and may cut undesired costs such as unnecessary shipping costs.By doing this you will increase your profitability and decrease your cost to acquire a new customer. Another recommendati on is to continue to encourage all online subscribers to rate films. This will encourage other subscribers to rent more movies and help with the automatic marquee queue available to online subscribers. By encouraging this interactive use with the Netflix website the company will have an idea of which DVD’s to spend money purchasing and will be able to keep an updated DVD library that meets the growing demand of new subscribers.To conclude, your company should delay the IPO until the economic condition improves and use this additional time to evaluate some of our recommendation to attain positive cash flows which can play in your favor. Appendix: Exhibit A – Subscriber Model Premises| Cost/New DVD| $ 17. 55 | Shipping Cost/DVD| $ 1. 00 | Number of DVD Initial Marque Queue| $ 4. 00 | Number of DVD Shipped /Month| $ 4. 30 | New DVD 1st Month| $ 5. 60 | Number of new DVD(s) subsequent Month| $ 0. 56 | Revenue /Month| $ 19. 95 | Free trial| $ 1. 00 |Discount Rate| 20%| Exhi bit B -New Subscriber Model| | Free| Paid| Paid| Paid| Paid| Paid| Paid| Paid| Paid| Paid| Paid| Paid|   | M1| M2| M3| M4| M5| M6| M7| M8| M9| M10| M11| M12| Revenue|   | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | Cost of DVD/ initial (one time)| $ (98. 28)|   |   |   |   |   |   |   |   |   |   |   | Cost of DVD/ releases|   | $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| Shipping initial DVD's| $ (4. 0)|   |   |   |   |   |   |   |   |   |   |   | Shipping new DVD's| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| Net Revenue| $(106. 58)| $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | Exhibit C – Calculation of Net Present Value per new subs criber|   | *assumes that if a subscriber stays with Netflix longer than 6 months will stay 5 years| Subscribers | 1 Mon| 6 Mon| 5 Yrs. *|   | Probability| 30%| 42%| 28%|   |Weighted NPV per Subscriber| ($19. 26)| $1. 21 | $141. 46 | $34. 34 |   |   |   |   |   | C1| $ (106. 58)| $ (106. 58)| $ (106. 58)|   | C2| $ 88. 45 | $ 5. 82 | $ 5. 82 |   | C3|   | $ 5. 82 | $ 5. 82 |   | C4|   | $ 5. 82 | $ 5. 82 |   | C5|   | $ 5. 82 | $ 5. 82 |   | C6|   | $ 5. 82 | $ 5. 82 |   | C7|   | $ 88. 45 | $ 5. 82 |   | †¦|   |   | †¦ |   | C8|   |   | $ 5. 82 |   | C60|   |   | $ 5. 82 |   | C61|   |   | $ 88. 45 |   | CF By Month|   |   |   |   |Exhibit D – Projection of new subscribers 2000| |   | Revenue Growth rate 1998 –> 1999 | 274%| Existing subscribers| 110,724 | New Subscribers paid status| 303,231 | 30% free| 90,969 | New Subscribers 2000| 394,201 | Exhibit E – Value of Netflix|    | 2000| 2001| 2002| 2003| 2004|   | | | | | |   | NPV per Subscriber| $34. 34 |   |   |   |   |   | Discounted Rate| 20%|   |   |   |   |   | Growth rate per new subscriber|   |   | 49%| 49%| 49%| 49%|   | | | | | |   | Existing subscribers| | 110,724 |   |   |   |   | Value of existing subscribers| | 3,802,273 |   |   |   |   |   | |   |   |   |   |   |New Subscribers| | 394,201 | 587,359 | 875,165 | 1,303,995 | 1,942,953 | Value of new subscribers| | 13,536,829 | 20,169,875 | 30,053,114 | 44,779,140 | 66,720,918 |   | |   |   |   |   |   | Total subscriber value|   | 17,339,102 | 20,169,875 | 30,053,114 | 44,779,140 | 66,720,918 |   | |   |   |   |   |   | Product development| | 7,413,000 | 7,413,000 | 7,413,000 | 7,413,000 | 7,413,000 | General and administrative| | 2,085,000 | 2,085,000 | 2,085,000 | 2,085,000 | 2,085,000 | Total Cost|   | 9,498,000 | 9,498,000 | 9,498,000 | 9,498,000 | 9,498 ,000 |   | |   |   |   |   |   |Total Subscriber value minus cost|   | 7,841,102 | 10,671,875 | 20,555,114 | 35,281,140 | 57,222,918 | NPV of Netflix|   | 65,851,642 |   |   |   |   | Assumptions:| Existing customers pay 19. 95 per month (same as new customers)| Additional cost projected at the same level as 1999NPV of Netflix only includes cash inflow and outflows and have not considered any liquidation value|

An Over View Of The DHL Company

An Over View Of The DHL Company DHL has been able to create a strong image with the public through an extensive presence on the roads and a bold and bright brand. This has meant that this image has been maintained with minimal advertising, as DHL are advertising themselves and new services when the public see their fleet of vehicles on the road. Together with clever sponsorship of events such as Formula 1, this has resulted in the general public perception of DHL being a brand that is strong and reliable – two vital attributes in the logistics industry. However, there are still some areas for DHL to improve its communication strategy. By perhaps communicating employees an idea of the success of the service centre they work in, they could have a greater sense of belonging to DHL. Also, there could perhaps be more scope for DHL staff to communicate to higher levels of management if there is a need to, rather than going through various levels of the hierarchy. The revamping of the company magazine has been one way that DHL has combated this, by bringing the ideas of those at the very top of the hierarchy with those at the bottom. However, by doing this in a more work-related manner, communication may be improved. DHL Express DHL is a courier service that is currently active in more than 220 countries around the world and employs some 300,000 employees. Therefore good and clear communication throughout the organisation is vital. DHL’s success can only be achieved if a consistent message is delivered throughout the whole company. By aligning the message given internally to the message it conveys to its different external stakeholders, DHL has built a brand that is solid, respectable, and consistent. This is all the more impressive given that DHL has been taken over by another organisation-Deutsche Post – in the past 10 ten years. DHL’s mission statement has four main themes which contribute towards reaching the ‘DHL Vision’. This vision is that the company is trusted by customers as â€Å"the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share†. The four main parts of the mission statement cover issues such as product quality, quality of staff, returns of the business (again the three relate to different stakeholders), and finally DHL’s role as a responsible corporate citizen. Argenti (2003) argues that â€Å"firms need to consider their corporate communication effort as manifested in the company’s vision and mission statement†. Therefore, it is likely that these goals are at the centre of how DHL organises its communications effort. For example, DHL points towards its multi-cultural heritage and the ability of the company to find solutions at all levels of the business process. These are undeniably important assets to the company but are only useful if they can be incorporated into an effective communication model. Internal Communication Given the nature of the logistics industry, there is a need for a precise route for messages to be delivered on time. It comes as no surprise to see DHL’s UK hierarchy is one that is well-balanced and clear. Ken McCall, the MD of DHL Express UK sits atop the hierarchy. Next there is the board of nine Directors, who are reported to directly by the operations field director. He gains his information from the head of each of the 39 service centres in the UK. Within the service centre, the hierarchy has five levels, but cross-communication is much easier, especially amongst the bottom three levels. There is a head of the service centre, who manages a supervisor. Then there are the office staff and the sales team. There are then senior couriers before the lowest level made up of couriers and warehouse staff.

Nursing Research Assignment Example | Topics and Well Written Essays - 5000 words

Nursing Research - Assignment Example The later is more common than the former, and it involves disconnecting the ventilator from the patient and then suctioning his or her airway (Anton, & Buiting, 2011). However, disconnecting a ventilator is dangerous because it can cause some disturbances including the loss of lung volume, oxygen desaruration, and a large drog in in the pressure of the airways (Anton, & Buiting, 2011). Therefore, open suctioning is not appropriate for patients affected by an acute respiration distress syndrome. Closed suctioning systems have partly replaced the open suctioning systems. This is because closed suctioning systems allow uninterrupted ventilation, which helps avoid gas-exchange impairment during suctioning and helps decrease the loss of uninterrupted ventilation (Anton, & Buiting, 2011). In closed suctioning systems, the loss of lung volume and the generating of negative airway pressure occur whenever the flow from a ventilator is somewhat lower than the expected suction flow. Studies hav e shown that using closed suctioning in volume-controlled ventilation condition may lead to unpredictably high positive end-expiratory pressure in cases where the suction catheter is inserted (Lasocki et al 2006). While in open endotracheal suctio